Define Your Business' Wedge: First Set of Directions
There are a lot of business niches out there and some are pretty crowded. That doesn't matter when you define your own wedge within the niche. This starter 4-Step Find Your Wedge framework walks you through how to quickly do a bit of focused research on your niche, understand how you can address 'what's missing', and keep moving forward in growing your business.
These worksheets are a framework that makes market research as quick and painless for you as possible. BUT – it’s got to generate results for you and in my experience, it helps to have a laid-out process, some specific steps at the ready to get started. That’s what this workbook is about, a simple framework for researching your niche and finding – or actually defining – your place in it.